Articles

A selection of articles profiling Michael Payne as one of the global leaders in the Business of Sport

Business of Sport–

A selection of articles profiling Michael Payne as one of the global leaders in the Business of Sport.

Familiar Rings;–

Commercial Success of Olympics Leaves challenging legacy – Wall St Journal 1998.

Olympic SalesMan–

tries life in the fast lane – The Times 2004.

Straight Talk

Michael Payne’s Toon In! is required reading – 3 Wire Sports 2022

Olympic sponsorship

Michael Payne’s creative vision for Olympic sponsorship has generated billions of dollars for the IOC – Sports Business Journal, 2022.

Michael Payne is a regular contributor on sports industry affairs to some of the world’s leading business and media publications, with articles, columns and OpEds.

1. Olympic Games

2.Olympic General

3.Olympic Business

4.FIFA Corruption Crisis – Sponsors.

5.Sports Governance

Rekindling the Olympic Flame.

The key lessons to saving the Olympics.

Leadership sets the pace

The starting line is the bottom-line

Only do deals you can live with

Zero tolerance — sorry doesn’t work

Hold the torch aloft

Manage the grey areas

Fast reflexes – using a crisis as a catalyst

Appeal to the highest common denominator.

Published Sports Pro, 2008