Articles

A selection of articles profiling Michael Payne as one of the global leaders in the Business of Sport

Business of Sport–

A selection of articles profiling Michael Payne as one of the global leaders in the Business of Sport.

Familiar Rings;–

Commercial Success of Olympics Leaves challenging legacy – Wall St Journal 1998.

Olympic SalesMan–

tries life in the fast lane – The Times 2004.

Straight Talk

Michael Payne’s Toon In! is required reading – 3 Wire Sports 2022

Olympic sponsorship

Michael Payne’s creative vision for Olympic sponsorship has generated billions of dollars for the IOC – Sports Business Journal, 2022.

Michael Payne is a regular contributor on sports industry affairs to some of the world’s leading business and media publications, with articles, columns and OpEds.

1. Olympic Games

2.Olympic General

3.Olympic Business

4.FIFA Corruption Crisis – Sponsors.

5.Sports Governance

Has the Olympic Movement betrayed its own public by signing up with Eurosport?

Brief: In doing a pan-European deal with a pay-TV company, has the IOC (International Olympic Committee) betrayed its commitment to bring the Games to the widest possible audience? 200 hours sublicensed to a PSB (public service broadcaster) is no substitute for the current levels of free-to-air coverage. However, with listed events legislation very much open to interpretation in lots of countries in Europe, are we to expect even more wrangling over these rights over the coming months/years?